Helping a growing SaaS scale signups with smarter landing pages
Devhub
DevHub is a B2B SaaS platform that helps software teams launch and manage product documentation sites. They had seen strong organic growth through developer content and community word-of-mouth, but conversions from landing page visits to trial signups remained low compared to industry benchmarks.
The Challenge
Although DevHub was attracting the right kind of traffic — engaged developers and product teams — the conversion rate from landing page visit to free trial hovered around 2.1%, which the team suspected was leaving opportunity on the table.
From the initial audit, we uncovered a few friction points:
Too many CTAs competing for attention
Lack of immediate clarity on what DevHub actually does
A pricing section that didn’t clearly differentiate tiers
Weak social proof, especially on key high-traffic pages
The Solution
We started with a full Behavior & Journey Analysis, combining analytics, heatmaps, and scroll maps with a manual review of their key landing pages.
Based on those insights, we reworked DevHub’s main marketing landing page to:
Simplify the headline and value proposition above the fold
Reduce CTA options and guide users toward the trial
Add logos of well-known users as social proof
Improve visual hierarchy and spacing on the pricing section
No backend changes were required. The new version was launched as an A/B test over a two-week period.
Results
The improved landing page delivered a 9.4% lift in trial signups, statistically significant across 25,000+ visitors.
While modest, this gain was impactful — especially considering it required no product changes or paid traffic. The DevHub team has since adopted our testing framework internally and is continuing to iterate on conversion flows with our ongoing guidance.
Ready to take the
next step?
Then we are right answer
- When increasing ad-spend no longer works
- When you want to understand your users
- If you are a D2C e-commerce store
- If your traffic is over 5000 visitors/mo