We’re OpenConvert
— A hands-on conversion rate optimization agency based in Copenhagen, Denmark and Sandy, UK.
OpenConvert is a conversion rate optimization company with roots in Copenhagen, Denmark and Sandy, UK.
We work closely with eCommerce brands who want more from the traffic they already have — not more guesswork, bloated redesigns, or overcomplicated strategies.
We stay small so we can stay sharp — focused on results, not agency layers.
Our job is to make your website work harder
— Not just look nicer.
We’re not an all-in-one agency. We focus fully on conversion rate optimization — improving how your existing site performs.
That might mean testing new layouts, simplifying a form, rethinking how a product is explained, or speeding things up.
Every decision we make is based on data, user behavior, and real-world experience.
If it helps your site convert better, we’ll explore it.
If it’s just a distraction, we won’t.
What makes us different
We don’t hand over static reports or vague recommendations.
We work as a dedicated CRO partner — testing, tweaking, and improving your site month after month.
Hands-on and involved.
You work directly with the people doing the work — no account managers or handoffs.
Focused only on CRO.
This is what we do, and we’re set up to do it well.
Always improving.
Your site isn’t a one-time project. It’s something we evolve together.
Data-first, but user-aware.
We balance numbers with nuance — understanding why users behave the way they do.
A few things we believe
- A website’s job is to convert — not just impress.
- Data is a great guide, but user experience is what seals the deal.
- You don’t need to rebuild your site to improve it.
- Small changes can have a big impact.
- Growth should come from clarity, not clutter.
Want to work together?
We work with eCommerce brands of all sizes — from growing DTC shops to established online retailers — who are ready to take conversion seriously.
If you’re looking for a long-term CRO partner that brings insight, structure, and results
— let’s talk.
Meet the Team
Ryan Thorp
Analytics & Tracking Lead
Sandy, UK
